“Sports brands need to increase the value of their assets while keeping their fans engaged in compelling content and there are several advantages for them to move their post-production to the cloud – and the National Hot Rod Association (NHRA) provides a compelling case for how that move has helped it.
NHRA, the largest motorsports sanctioning body, had passionate fans who were ready and waiting for more engagement beyond the race event coverage. So, it turned to Sony’s Ci cloud platform and BeBop Technology’s virtual editing workstations to turn its small team into a remote powerhouse, pumping out gigabytes of content to those fans, executives from all three organizations said March 18 during the webinar “NHRA: Why We Moved our Post-Production to the Cloud.”
Providing an overview of the technology involved and how it is being used, David Rosen, VP-Cloud Applications and Services at Sony Imaging Products & Solutions – Americas, said NHRA captures content from several cameras, that content is produced for broadcast from a truck on site at events, and that “content is moving into the cloud, where it’s available and ingested into Ci and made available in BeBop, where editors anywhere are able to edit that content directly.”
During a show, clips are pushed from the truck via Ci using built-in file acceleration and, for reliability, content is retried and resumed “if there’s interruptions,” he noted…”
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