“The amount of experimentation we’re capable of [with] the cloud … it gives us the ability to think about what we do differently,” said David Benson, CTO and co-founder of cloud software firm BeBop Technology. “What we’ve realized is we could throw any amount of infrastructure — for cloud, storage — at the challenge of moving things from here to there, If our users can’t collaborate in the way they’re used to, it’s all for nothing...”