“As the U.S. sits at a prolonged red light due to the coronavirus, the National Hot Rod Association is still seeing green. Despite being shut out of NHRA’s Glendora, CA, headquarters, the production team has kept its foot on the gas pedal in terms of content creation, thanks to an at-home workflow that features cloud-based editing and storage, video recording through Skype, and equipment from NewTek and Grass Valley.
In the current circumstances, an actual “at-home” workflow might seem lucky or coincidental, but the NHRA team would probably consider it a product of meticulous planning. Prior to the start of the pandemic, the drag-racing organization was looking to change production from relying heavily on onsite, in-person interaction to a practice that is more agile and adaptable.
‘We had already started transitioning to cloud-based editing with Bebop Technology after last year’s NAB and finished the process by getting our last editor in the cloud a month before [the pandemic] started happening,” says Hedrick. “We sent people home with their desktops and/or Teradici Zero Clients beforehand.’…”
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